BRANDATIZE THE ORIGIN STORY
Brandatize = Branding + Advertising
Graphic Design
Hi I’m Chris, The founder of Brandatize. Yes, that’s me “working” at the beach. My Journey started in Marketing way before I knew what Marketing was. I wanted a way to Skip school so I joined the school’s Desktop Publishing Team in producing Campus Newsletters. That was my first exposure to creative work. Since then, I’ve had friends and family pay me for Graphic design gigs. That was the spark that started my entrepreneurial journey.
At the end of High School, I was starting Side hustles with my mates. We tried so many things: Most failed and some made money. Many side hustles later, I realized the common denominator to our failure: Lack of Marketing skills.
Side hustles
Clothing store
My Family used to own a Clothing store in the Philippines. During that time, I was at the start of my Marketing education. I was learning and practicing the skills I’ve learnt. The first website I built was for my mum. And I hopped on to every single marketing fad, think FB Ads, Chat Bots, Email Flows, Social Media content, etc. I was jumping from one channel to another, yet the results remain the same.
That’s when I realized Marketing channels does not create results – Marketing messages do. So I started to focus on the Principles of Copywriting, because Media are many. Principles are few. Media always change. Principles never do.
Copywriting
Freelance Marketer
Millions of words written, Thousands of ads, and Hundreds of Red Bull cans later. I decided to take it to the road and start offering more marketing services to small business owners. Then I hit a wall, my health started to take the toll. After talking to my mentors, I started to narrow down my service offering into the most essentials, onboarded a team of creatives, and implemented systems that streamlined me and my clients’ marketing efforts.
Giving birth to Brandatize: A marketing approach that integrates both branding and Direct Response Advertising. We use Organic Content to build trust and test Ad creatives… Then we take the best performing creatives and turn them into ads. This kills two birds with one stone and gives you more bang for your buck!